philosophy

The Way of Innovation: George St. Pierre and The Way of the Fight

The Way of Innovation: George St. Pierre and The Way of the Fight

What can an MMA World Champion teach us about innovation?

The Way of the Fight by George St. Pierre is a fantastic insight into the life of not just a world champion fighter, but a consummate businessman and gentleman who has transformed himself into a global brand.

Part philosophy, part scientific methodology, part business tutorial, and part self help guide, George weaves personal narrative with advice and commentary from some of the most influential teachers throughout his life and career.