In an increasingly complex world, it is harder and harder to filter out the "signal from the noise", the information that makes the largest impact on our lives, make us smarter and allows us to make optimal decisions.

This blog is designed to curate the tools and information relevant to marketers, advertising agencies or organizations who are beginning to struggle with the rapid complexity of our modern connected world.

We all hold mental models in our heads as explanations of our thought process about how things work in the real world. True wisdom comes from building on our latticework of models, and deeply questioning the implicit theories that lie below the surface of our cognition. 

About Me.

I'm a Digital Strategist working in and around the marketing & advertising industries; to coin a phrase from Google: "Know the User, Know the Magic, Connect the Two".

Originally from Sydney, Australia I now reside in New York City.