I have no qualms admitting that I love a good drop of Whiskey, which is why I found this Atlantic article so fascinating:
It's amazing to think how dependent we have become on instant gratification and immediate feedback as everything starts to digitise. With Whiskey, trying things like A/B experiments mean waiting 8 - 10 years for the final results. It's comforting to think that good things can still come to those that wait.
I have also discovered my new dream job; following a freighter loaded with barrels of Whiskey around the world, and stopping to try it at every port all in the name of science.
Now pour me an Old Fashioned!