The Zero Moment of Truth

The Zero Moment of Truth

This post continues my ongoing series on Mental Models.

The Zero Moment of Truth is a mental model developed by Google to try and explain the changing nature of traditional marketing methods on the purchase funnel. In this way, it attempts to highlight the way digital technologies have changed the mindset to how we need to approach marketing as a whole.

The Traditional Marketing Model

In the Traditional Marketing mental model, connecting with customers follow a simple pattern.