If you have come from a digital agency background, or work within a digital marketing department responsible for online platforms, you will no doubt have come into contact with all manner of UX/design sprints and ideation processes to develop or improve your owned assets.
Jake Knapp, Design Partner at Google Ventures has outlined a technique used on a variety of their client problems that synthesises this down. It's called the Product Design Sprint. While this mainly applies to startups, it has a lot of relevance to any business that is interested in moving fast to market, and driving faster feedback loops.
Knapp writes that the Design Sprint process was developed out of a frustration of group brainstorming. He tended to find that while good ideas were thought up in this environment, they tended to not end up progressing; successful ideas ultimately come from individuals, not groups.