This is an absolutely fantastic piece of branded content by Volvo.

Traditionally the car brand has had a perception of being very safe, reliable, and quite frankly dull, and associated with a much older demographic. The agency has done a fantastic job of reversing this through the content.

Building upon the brand heritage, the video pairs the members of Swedish House Mafia, set to the breathtaking backdrop of Sweden itself, with audio by Swedish singer Lune and director Adam Berg.

The result is what feels like an utterly authentic, unpretentious and beautiful piece of storytelling, that makes you long to escape the city and genuinely leave the world behind.

I would have never thought about buying a Volvo, but this does a great job of making mereconsider my position. Check it out:

http://leavetheworldbehind.com/