Nostalgia can be a powerful storytelling device. Playstation have done a fantastic job of leveraging this in their new #4ThePlayers campaign.
With the Interactive Games & Entertainment Association highlighting that the average age of the Australian gamer is 32 years old, and over 75% are over the age of 18, it's a pretty safe bet that a lot of them have been using consoles for quite some time.
Cue the clip. Developed out of the UK, the video captures the evolution of the Playstation brand beautifully through the eyes of a pair of friends as they build up to the excitement of playing the new PS4 for the first time.
I'm amazed by the attention to detail throughout, there must have been a fair bit of research involved to pull it off.