Contagious Magazine have released their Most Contagious 2013 report. Originally designed as a print version for delegates at the Most Contagious Conference in London, it provides a review of the trends, technologies and creative innovations that have shaped brands and the marketing industry over the last 12 months.
The report runs through the changes in consumer culture through a number of key sections, providing examples and case studies within each leading into their Most Contagious award. I'll try and break down the information in this post as simply as possible (see the full report for detailed info on each example).
From Dave Senay, CEO and President, FleishmanHillard (Contagious sponsor and partner):
"Can brands and businesses rise to the challenge? We all feel the waves of disruption swirling through and around our organisations. We all sense the new immediacy and intimacy our stakeholders demand. Will we seize the opportunities that convergence and virtual proximity afford?