Sound of Honda

I love this new piece of branded content from Honda.  

In 1989, Ayrton Senna broke the world record on a hot lap on the Japanese F1 circuit. During this drive, Honda recorded data using an on board telemetry system that ultimately changed racing and the sport forever.  

Honda have loving brought this drive back to life, utilising the available data combined with an elaborate light display and sound system to re-create the experience. 

In an age when data visualisation has become such a hot topic, this represents one of the most incredible ways I have seen to bring cold facts and figures to life (and beautifully position Honda as an innovative car company).

Watch the video, and immerse yourself in the feeling of the ghost of a legend come to life.