Interact With Your Video
by mattyford on Feb.19, 2009, under General
You may have noticed recently that new editing features on YouTube allow you to add notes or links to your videos. This has essentially opened the door up to a host of new ways of interacting with the video you are watching, and even allow you to utilise the interface to control the narrative.
A recent example of this is in the set of videos created by production company ChadMatt&Rob entitled The Time Machine. Remember those choose your own adventure books? This essentially takes that format, and places it in the video, allowing you to make decisions for the characters and have the story unfold the way you want it.
New interactive video looks like a big bonus for content delivery sites. It should offer a reason for people to hang around on a website longer as they navigate through the experience, and offer better engagement with what you are consuming. After all, television can only offer a linear experience, so this gives a new reason to open up your computer.