Paul Arden - Motivation and Inspiration
by mattyford on Feb.24, 2009, under Advertising
I have just finished flipping through two books by the late, great Paul Arden, ”It’s Not How Good You Are, It’s How Good You Want to Be” and “Whatever You Think, Think the Opposite“, and it reminded me again why I make it a habit of revisiting these at least once a year.
These books are a must read for anyone - be you a Creative, Suit or on the Client side in Advertising (although there are beneficial insights for anyone in business).
If you haven’t had a chance to read them, grab them and do so. The ideas may seem simple and obvious, but it is amazing how quickly you can forget when you get snowed under in busy periods at work.